New generation MacBook Pro can exceed R$170,000 in the most complete configuration
According to Times Brasil, the line features a touchscreen and high-performance components, with a starting price of R$34,999 in Brazil.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM TIMES BRASIL · 2 MIN
Apple is preparing a new generation of the MacBook Pro, and the price range of the notebook in Brazil draws attention. According to Times Brasil, the initial configuration starts at R$34,999, but the most complete version costs more than R$170,000 at the official Apple store.
According to the report, the model brings changes to the screen, design and features, and will be offered in two versions, 14 and 16 inches. Among the new features mentioned is a touchscreen, an item that usually marks a change of direction for the line.
Times Brasil also mentions new components aimed at high-performance tasks, the type of use that usually justifies higher-cost machines for video, music and programming professionals.
The central point of the matter is the distance between the entry price and the ceiling of the line. According to the publication, the final value depends on the components chosen by the buyer, which turns the configuration into a cost decision for each customer.
The combination of an affordable starting price and a top of the line price above R$170,000 shows how Apple can increase average revenue per device without depending solely on the volume of units sold.
What changes for the investor
For those who follow Apple on the Nasdaq, the news indicates a change in the weight of higher value configurations, and not a prediction of results. If a significant portion of buyers opt for the more expensive versions, revenue per unit tends to increase. The report, however, does not provide data on demand, volume or margin, and therefore investors must wait for the company's next reports before evaluating the real effect on the results.
Automatically translated from Portuguese.
