Satellite Internet leaves the field and gains space among consumers who want a signal anywhere

Satellite internet is no longer a matter restricted to rural producers. According to InfoMoney, consumers started to look for the service also for their own use, anywhere where the signal does not reach.

The main target audience continues to be those in remote locations, without broadband or mobile data coverage. In these places, satellite connection appears as an alternative for those who have no other option for accessing the network.

Still, supply is limited. According to the report, few operators sell satellite internet in Brazil, which makes any movement in the sector a relevant sign for those who follow the market.

This week, Vivo announced a partnership with Starlink to offer the service, called Vivo Satélite. The initiative places a large telephone operator in the segment, something that until then was dominated by a few players.

During the testing period, smartphone connection is free, according to InfoMoney. The data collected does not inform prices or the duration of this phase. From a free market perspective, more supply tends to give consumers more choices and pressure for better services.

What changes for the investor

For those who follow the stock market, the partnership calls for attention to Vivo's strategy in connectivity and the moment in which the service leaves the testing phase and starts to be charged. The available data does not provide revenue or customer numbers to measure the financial impact. What is worth observing is whether the entry of a large operator increases competition in the segment and how this appears in the company's quarterly results.

Automatically translated from Portuguese.