Microsoft ends Copilot on smart TVs and changes the tool's strategy

Microsoft will remove Copilot, its artificial intelligence assistant, from smart TVs, according to Times Brasil. The title of the report mentions the brands LG and Samsung, but the body of the text only contains a statement from LG to its users, which limits what is known about each manufacturer.

Copilot had arrived on TVs as a more interactive experience. In practice, the function allowed asking questions about the content displayed on the screen and suggesting programs. With the exit, this feature will no longer be available on affected devices.

According to the report, the withdrawal was scheduled for 2026, but this date is just an initial forecast and may change. The data collected does not provide details about the shutdown schedule or the affected models.

For Times Brasil, the measure represents a change in Microsoft's strategy in relation to the tool. The material investigated does not contain a statement from Microsoft itself about the reasons for the decision.

For those who follow the company, the episode indicates an adjustment in the way the company distributes its assistant, but the facts gathered do not provide figures on reach, revenue or market share.

What changes for the investor

For those who invest in Microsoft, traded on the Nasdaq, the news signals a repositioning of Copilot, and not a piece of information capable of, alone, redefining the company's thesis. Without information on the size of the TV base reached, the direct effect on accounts cannot be measured using what was found. It is worth following official communications from Microsoft about the Copilot strategy and any details about the new schedule. In a liberal reading, companies that concentrate resources where they generate returns are usually evaluated by discipline in capital allocation, and this case can be read in this light.

Automatically translated from Portuguese.