Black Friday 2026 should add R$13.3 billion in e-commerce and artificial intelligence becomes the consumer's ally
According to InfoMoney, artificial intelligence prompts can find coupons, track price drops and set up automatic alerts.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
Black Friday in 2026 is expected to generate R$13.3 billion in e-commerce, according to the projection cited by InfoMoney. With the date approaching, those who want to take advantage of promotions without spending more than expected can rely on artificial intelligence as a shopping assistant.
The estimate of R$13.3 billion is attributed to Confi. According to InfoMoney, the report brings together artificial intelligence prompts designed to save money on Black Friday and shows how to transform the search for discounts into an organized routine.
According to the text, artificial intelligence can locate coupons and monitor price drops, two tasks that tend to consume time for those comparing stores one by one.
Another function described by InfoMoney is the configuration of automatic price alerts. In this case, the consumer stops depending on manually checking websites and starts relying on an automatic warning.
What is at stake is the relationship between price and purchasing decision. When comparing offers becomes easier, the competition for the lowest price tends to intensify, and this can put pressure on the margins of those who sell.
What changes for the investor
Without indicating purchase or sale, the scenario shows why the date usually attracts the attention of digital retail companies. The forecast of R$13.3 billion is an estimate, and the eventual adoption of comparison tools by consumers could change the pace of the price dispute. For those who follow the sector, it is worth observing whether the growth in sales volume keeps pace with the pressure on margins. The projection, however, does not guarantee results for any company.
Automatically translated from Portuguese.
