Instagram arrives on Apple TV and brings the social network to the big screen
According to Times Brasil, the app allows you to watch Instagram videos on a larger screen, in another step for Meta beyond cell phones.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM TIMES BRASIL · 2 MIN
Meta started taking Instagram to television. According to Times Brasil, the application arrived on Apple TV and allows you to watch videos from the social network on a screen larger than that of cell phones, a sign of a new consumer front for the company.
The inclusion appeared in an App Store update and was identified by MacRumors, as reported by Times Brasil. In archived versions of the application page dated 10/18, only iPhone and iPad appeared among the compatible devices. On 10/23, the store started mentioning Apple TV on this list.
For Meta, the change fits into a strategy that, according to Times Brasil, seeks to expand content consumption beyond cell phones. Taking Instagram into the living room tries to occupy a different moment of use than what happens in the pocket, where the public watches with more time and attention.
What is at stake is the fight for screen time. The more the public consumes the network on television, the greater the potential for the company to monetize this use in a format other than cell phones. The report, however, does not provide details about advertising or revenue in the TV version.
For Apple, the arrival of such a popular app expands what the device offers the user and reinforces Apple TV's proposal as an entertainment center. So far, there is no information about possible agreements between the two companies.
There are still unanswered points. What was released does not detail which features will be available in the television version, nor whether the experience will have advertising or interactions equivalent to those on cell phones.
What changes for the investor
For those who follow the actions of Meta and Apple, the news is a sign of platform expansion, and not a result data. The movement indicates that Meta seeks reach on larger screens, which only gains financial weight if the company manages to transform this viewing time into revenue. This effect depends on numbers that have not yet been released. It is worth observing, in the next balance sheets, whether Meta starts to comment on engagement on television and whether Apple reports any impact on services. This article does not recommend the purchase or sale of any paper nor does it project quotations.
Automatically translated from Portuguese.
