Black Friday brings together discounts in November and opens the end of year season
In 2026, according to InfoMoney, the date will be November 28th, followed by Cyber Monday, with the biggest discounts on technology.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
November gained a fixed appointment on the global retail calendar. According to InfoMoney, Black Friday brings together discounts throughout the month and is an important global commerce event.
The central objective is to boost sales for the end of year festivities, a period in which consumption intensifies. For the retailer, the date serves as the start of the season. For consumers, it is a window to compare prices before December purchases.
In 2026, according to InfoMoney, the date will be November 28, at the end of the business year.
The following Monday comes Cyber Monday. According to InfoMoney, the event offers the biggest discounts on technology items.
Together, the two dates form a sequence of promotions that begins at the end of November and continues into the following month.
What changes for the investor
For those who invest in retail and technology on the stock market, the calendar helps to locate the fourth quarter, a period in which end-of-year sales are usually closely monitored. The information collected does not contain data on sales, discounts or company results, so it is not possible to measure the impact on specific actions. What can be said is that the concentration of promotions in a few days makes retail performance at the end of the year a point to watch in future reports, without this representing a price forecast or recommendation to buy or sell.
Automatically translated from Portuguese.
