Growth reaches R$2 billion in revenue and bets on customers who repurchase and on the team
Founded in Santa Catarina, the supplements company attributes part of its growth to loyalty, according to InfoMoney.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
Growth Supplements, founded in 2009 in Santa Catarina, reached R$2 billion in revenue in 2025, according to InfoMoney. The report describes it as the leader of the Brazilian dietary supplements market. The number draws attention because it suggests that, in a sector of recurring consumption, loyalty can be as important as acquiring new customers.
The founders, twins Fernando and Eduardo Rosa Dasi, state that the company's main asset is its people, especially customers who repurchase and employees, according to the same source.
The data was presented in a lecture at G4 Valley, at São Paulo Expo, in the capital of São Paulo, in front of an audience full of entrepreneurs. The choice of stage indicates that the message was aimed mainly at those building businesses, and not necessarily at market analysts.
The central point is the difference between growing with campaigns and growing through repurchase. When the customer returns without depending on constant media stimuli, revenue tends to be more predictable. The report, however, does not detail how the company measures this recurrence or what portion of revenue comes from returning customers, data that would be decisive for any assessment.
The material collected also does not inform whether Growth is publicly traded on the stock exchange, which limits direct reading for those who buy shares.
What changes for the investor
For those who invest and operate, the case works as a sign of income quality, and not as a trigger for buying or selling. If loyalty is indeed the engine of growth, the company will tend to depend less on promotional peaks, a characteristic valued in consumer sectors. Still, the reading depends on information that the report does not provide, such as margins, recurrence by customer group and profitability by customer. Anyone who follows the supplements sector should observe whether other companies are able to reproduce this pattern, because competition is what defines whether the advantage is sustained.
Automatically translated from Portuguese.
