FIFA opens process in the USA to negotiate rights for the 2030 World Cup

FIFA wants to listen to the market before defining who will broadcast the 2030 World Cup. According to Times Brasil, the entity has opened a process in the United States to negotiate broadcasting rights for the men's competition.

Buyers' interest is linked to the 2026 World Cup's audience records, according to the same publication. For those who follow the sector, the central point is that FIFA would look for new negotiation models precisely after these numbers, which suggests a review of the way the tournament is sold.

The deadline for proposals is November 19th. Until that date, interested parties can present their offers in the process opened by the entity, according to Times Brasil.

The package may also include the 2034 World Cup. Companies have the possibility of proposing that the next tournament be entered into negotiations, which expands the horizon of what is at stake beyond 2030.

Among the names mentioned as possible interested parties are Netflix, Amazon, Disney and YouTube. The list brings together streaming and video companies, which indicates that the process may attract buyers outside the traditional universe of broadcasters, according to Times Brasil.

What changes for the investor

For those who invest in media, streaming and technology companies, the process shows that the rights to major events remain a disputed asset. If competition between platforms is confirmed, the acquisition cost and content strategy of these companies may be affected, but the effect depends on the content of the proposals, which are not yet known. With the data collected, there is no basis for predicting the outcome of the negotiation, the value involved or the reaction of the shares. Monitoring the November 19 deadline and any statements from the companies mentioned is the most solid starting point for the investor.

Automatically translated from Portuguese.