Founder of Cacau Show defines entrepreneurship as a willingness to overcome obstacles and failures
At an event at G4 Valley, in São Paulo, Alê Costa used humor to talk about those who open businesses in Brazil and proposed a “Regional Council of Crazy People”.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
In a joking tone, but with a serious message, the founder and CEO of Cacau Show, Alê Costa, summed up the challenge of opening a business with a phrase that caught attention: starting a business would be crazy. According to InfoMoney, the speech was made at G4 Valley, an event that brought together thousands of businesspeople at São Paulo Expo, on Saturday (31).
For Costa, entrepreneurship is the willingness to transform an idea into a business, even in the face of obstacles and failures. The definition shifts the focus from the idea to the attitude of those who try, since stumbling blocks are part of the path, according to what he told the public.
By jokingly suggesting the creation of a “Regional Council of Crazy” to represent Brazilian entrepreneurs, Costa used humor to address a group that, according to him, faces similar problems and has the same desire to do more.
The executive's view is that those in the audience experience similar difficulties and share the desire to expand what they already have. According to the report, the meeting took place on a public holiday Saturday, which reinforces the size of the public mobilized for a business event.
What is at stake is the spirit of those who open and expand companies, because it is new businesses that generate jobs, competition and income. When someone with Costa's trajectory talks about the risk of failure as a normal part of the process, the message reaches an audience that depends precisely on this disposition.
What changes for the investor
The facts gathered do not contain numbers, financial results or company announcements, so the speech should not directly affect quotes. The possible effect is indirect: speeches that reinforce the willingness to undertake can signal the mood of businesspeople, which influences investment, credit and hiring decisions. Those who follow interest rates and exchange rates tend to observe this climate alongside official indicators, without drawing conclusions from a single statement. This analysis is not a recommendation to buy or sell assets.
Automatically translated from Portuguese.
