Edgard Corona, from Smart Fit, explains growth strategy based on adapting to the consumer
In a talk at G4 Valley, founder of the SMFT3 gym chain says that companies must change their model before losing space to the competition.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
The founder of Smart Fit, Edgard Corona, spoke on Thursday (29), at G4 Valley, at the São Paulo Expo, in São Paulo, about what he considers to be the driving force behind the company's trajectory: identifying changes in consumer behavior early. According to InfoMoney, it is this capacity, added to adjustments in the business model before the competition advances, that explains the company's growth.
The gym chain was created 30 years ago and, according to the report, today it is the largest fitness group in Latin America. The company has the ticker SMFT3, which makes it a reference for investors who follow the consumer sector.
In the lecture, Corona's central message was that the entrepreneur must be attentive and ready to change the business when necessary, according to InfoMoney. In reading this essay, the speech treats reinvention as a permanent management discipline, and not as a one-off response to crises. In an environment of free competition, this ability usually separates companies that grow from those that lose space.
The information collected does not provide details about what changes in behavior the company identified, when it adjusted the model or what results these decisions produced. Without this data, the lecture is valid as a management guideline, and not as proof of performance.
The topic is of interest to readers who invest because the performance of a consumer company depends, among other factors, on monitoring customer habits.
What changes for the investor
Corona's speech, as reported, indicates that adaptation is a central part of the company's growth thesis. For those who follow SMFT3, the practical question is whether this capacity appears in operational and financial indicators in the next balance sheets. The report does not provide numbers or projections, so this article does not allow us to evaluate the effect on the share price and does not suggest buying or selling. What is up to the investor is to monitor whether the speech is confirmed in the results.
Automatically translated from Portuguese.
