Sertões Kitesurf doubles the number of supporters and resumes partnership with XP in the 6th edition
Championship with a route from Touros (RN) to Fortim (CE) will be played from November 25th to 28th, with supporters in numbers twice as large as in the previous year.
BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM INFOMONEY · 2 MIN
A kitesurfing championship created in 2021 gained more commercial space in 2026. According to InfoMoney, Sertões Kitesurf reaches its 6th edition with the number of supporters doubling compared to the previous year, totaling more than 20 partners. Among the brands mentioned are XP Inc., BMW Motorrad and Vivo, alongside institutional supporters such as Embratur, Ministry of Tourism and Government of RN.
The organization began the project in 2021 and has its origins in motorsport, with the Rally dos Sertões. According to the report, the company started to diversify its modalities, and it was from this movement that the kitesurfing championship emerged. The 6th edition takes place from November 25th to 28th.
The route connects Touros (RN) to Fortim (CE), with the race contested in downwind stages, sailing with a favorable wind. The route runs along the northeastern coast and organizes the competition in a sequence of sections, according to InfoMoney's findings.
The report identifies Leonora Guedes as CEO of the Sertões sports platform. The point of greatest interest for market readers is the composition of the sponsors, which brings together companies from different sectors, such as finance, automotive and telecommunications, alongside public bodies.
The combination deserves attention. Private sponsorship depends on returns for the brand, while official support depends on the budget and priorities of each administration. The proportion between the two says a lot about the solidity of the project in the long term.
What changes for the investor
In the information collected, there are no sponsorship values or financial data disclosed, which prevents estimating any effect on results. In general terms, sponsorship of sporting events tends to be a small marketing expense on companies' balance sheets, and the resumption of the partnership with XP should have a marginal impact for the investor. What is worth observing are the upcoming reports, the evolution of the marketing strategy and the number of supporters of the next editions. This article is not a recommendation to buy or sell.
Automatically translated from Portuguese.
