BonifiQ buys Biso for R$30 million and bets on AI for retail

BonifiQ, the startup behind the Asics, Mizuno and Dudalina loyalty programs, bought Biso, a data and artificial intelligence platform, for R$30 million. According to Estadão, the operation is the company's first acquisition.

Biso uses AI to analyze sales, marketing, inventory, products and consumer behavior. For retailers, this data reading is what turns a purchase history into decisions about what to do next.

Biso's main product is Biso Agent, where retailers ask questions about their operations and receive action recommendations. According to Estadão, the tool works like a consultant that responds in common language.

Biso's analyzes should guide personalized campaigns, incentives, cashback and customer engagement and retention actions. It is at this point that the purchase speaks directly to BonifiQ's current business, which operates loyalty programs.

With the integration, BonifiQ plans to double its revenue in 2027, according to Estadão. The goal is the main reference for evaluating whether the acquisition pays off, as the report does not provide other numbers about the plan.

In a market where points and cashback programs compete for consumer attention, the ability to transform data into action gains weight. The purchase shows that BonifiQ wants to control this stage, rather than relying on external suppliers.

What changes for the investor

The facts found do not inform BonifiQ's participation in Biso, the companies' current revenue or the weight of the business on the balance sheet, so the financial effect cannot be measured with the available data. The movement, however, signals that loyalty and retail technology companies are trying to gain scale in AI through purchases. For those who follow the sector, the goal of doubling revenue by 2027 will be the main checkpoint, and achieving it or not will depend on the execution of the integration.

Automatically translated from Portuguese.