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EDITION Nº 009 · BRAZILTHURSDAY, NOVEMBER 5, 2026 · 13:07
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Technician from Bahia maintains links with the family’s soybean farm in Mato Grosso

The Bahia coach visits the family farm in Santa Carmem, near Sinop, during his breaks from football, according to O Antagonista.

BY THE X-TRADER NEWS NEWSROOM · REPORTING FROM O ANTAGONISTA · 2 MIN

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Technician from Bahia maintains links with the family’s soybean farm in Mato Grosso

Rogério Ceni remains in charge of Bahia, but maintains a routine little associated with the position: monitoring the crops. According to O Antagonista, he closely observes the Dona Dozolina farm, with an area of ​​around 3,900 hectares, in Santa Carmem, close to Sinop, in the northern portion of the state, where the family grows soybeans and corn.

The property is managed by his father, Eurydes Ceni, and his brother, Rudimar Ceni. Still according to the same report, it was in 1981 that Eurydes acquired land in this area, and this has kept the family linked to the Mato Grosso countryside for many years. The coach is 53 years old and has led Bahia since September 2023.

According to the report, Ceni's contact with the field dates back to childhood or adolescence, well before he became an idol for São Paulo. From an early age, he learned to maneuver tractors and drive heavy trucks, skills that he acquired over time.

When the football calendar leaves a gap, Ceni follows the sowing, training and harvesting stages. According to O Antagonista, there is no indication that he left football to dedicate himself to farming, and he remains in charge of Bahia.

The case is more of a personal story than business news. The report does not address results, investments or changes in the farm's production, and does not mention any publicly traded company linked to the property. Still, it illustrates a model in which the land remains in the family for decades, even when one of its members pursues another career.

What changes for the investor

For those who follow agribusiness through the stock market or interest rates, the news, in itself, does not change the scenario. Those who decide the direction of a farm like this usually look at the price of soybeans and corn, the cost of inputs, available credit and the exchange rate, variables that weigh on the producer's margins and that do not change with the profile of a football coach. It is worth monitoring these indicators and not drawing conclusions from individual cases. This article is not a recommendation to buy or sell assets.

Automatically translated from Portuguese.

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